Why I’m Quitting the Internet

You know that “How would you live your life differently if you had 10 million dollars” question?
My answer hasn’t wavered for six years.
Until yesterday.

I used to answer, “I would do what I’m doing right now.

And it was true. I’ve tenaciously stayed the course on a lifestyle I know is right for me. I live below the (American) poverty line, but I have all the time in the world for my friends and family.

Because, pardon the f-bomb, but time is worth way-fucking-more than money.

You can’t get real about time’s value without saying “Howdy” to death. People often treat death like the ex they wished they’d never met. Mentally compartmentalize. Do not acknowledge. Heart leaps into throat when you see them in public.


Feelings. Terrifying, uncomfortable feelings.

And so it goes with time.

Time, thanks to death, is the most finite resource on the planet.

As such, time is the queen of my life. Staying constantly aware of time racing by is uncomfortable but worth it. Because we all know a life lived inside your comfort zone is a life filled with deathbed disappointment.

Why top travel blog author Jema Patterson is quitting the internet

photo: quotesvalley

Okaaaaay…,” you’re thinking. “So you’re quitting the internet because it takes up too much of your time?


I’m quitting the internet because time is too damn precious to spend on anything that doesn’t pass the “10 Million Dollar” test.

The last three months of my life do not pass.

What have I been doing?

Slowly becoming beholden to bullshit.

Bullshit that dulls my generally keen sense of time’s value.

It all started with an innocent, but erroneous, “What should I do now?” conclusion last October.

I’d spent several months house sitting while piecing my identity back together after a life change that was obviously more traumatic than I thought. I was on my way to aerial and acrobatic school, and needing to decide how much time to give this site you’re currently reading. Then I had to choose which website to-do items I’d prioritize.

The conclusion?

Well, I think I can squeeze in 20 hours a week between acrobatic training and my work exchange hours. I want to help people. And I know a lot about budget travel. Since my “how-to” posts are the most popular, I should write more of those.

The mental chaos of restructuring my world made it awfully hard to hear that little voice whispering in the back of my head. The one that said,

Yeah, but you don’t care about budget travel. You just care about the transformational, community building experiences that only budget travel can bring. You definitely don’t care about helping consumptive travelers get their kicks. Aren’t you a tiny bit worried that your site says very little about the thing that’s probably most important to you?

Aren’t you worried it doesn’t deter selfie-seeking travelers who care more about filling their Facebook friends with jealousy than learning about negative impacts of tourism on communities they visit? Aren’t you worried that you’re making it easier for entitled, cashed-up, first world citizens to go crashing around the globe?

How top travel blog author Jema Patterson feels after putting the demands of the world ahead of her convictions.

For most of the past six years I’ve been the little flagpole dude. I never even noticed when I came unmoored and joined the throngs blowing in the wind. photo: stephanie vincent

Asking “What does the world seem to think I should do?” instead of “What do I think I should do” was the beginning of the end.

If I was going to write how-to posts that weren’t my zealous passion, it made sense to start with the ones that might also produce income.

As a result, I cranked out:

Want proof that I was only kind of selling my soul?

That “Don’t Get Duped” travel insurance post didn’t make my affiliate account managers very happy, but I didn’t back down on my often-anti-insurance stance. I never wrote anything I wouldn’t have typed up for a friend or reader. But I was like a fish choosing to swim in a murky pond instead of pristine river.

Top travel blog author Jema Patterson's story about the time she started doing what the world demands, foregoing her internal compass.

photo: mjclive.com

Next I moved on to stuff readers seemed to care about, sticking with the theme of ignoring my internal compass. For them I wrote many things like:

Don’t get me wrong. The above topics are on my priority list… just very near the bottom.

I survived the drudgery by sprinkling in things I actually wanted to write, like:

Top travel blog author Jema Patterson can't help but get on her soap box when talking about the value of free flights, work exchanges, traveling the "right" way, taking action on your dreams, and hating TrustedHousesitters.

When it comes to the value of work exchanges, free flights, traveling the “right” way, taking action on your dreams, and hating TrustedHousesitters, it’s pretty hard for me to stay down off my soapbox. photo: shutaf

The more I wrote things I was “supposed” to write, the more I felt compelled to do the things I was “supposed” to do.

Ironically it was my altruism that launched me into the deep end.

I’d earned airport lounge passes that I wasn’t going to use and hated to see go to waste. No one I knew needed them.

Lightbulb moment: give them away to a traveler!

Doing a giveaway requires promoting the giveaway.

Promotion sucks for a person who hates being all, “Me, me, me, me!!!” And who hates being inauthentic.

To avoid tweeting and updating repeatedly about myself, I had to find other relevant shareables. To get others to share the giveaway with their friends, fans, and followers, I had to join reciprocal sharing groups. (i.e. you share my thing, I’ll share yours.)

The combination of slogging through tons of mediocre articles and constantly promoting self-serving content put me face to face with the total bullshit that is much of the travel blog world.

How top travel blog author Jema Patterson really feels about the travel blogging industry's practices

WTF is up with all these sell-outs?! photo: gratisography

What’s “the bullshit?”

Let me tell you about the dark side of travel blogging.

I thought travel blogs were supposed to be full of helpful insight gained by respectfully looking through the lens of other cultures. I thought travel blogs were supposed to highlight the power of human connection. You know what many top travel blogs highlight these days? The hotels, restaurants, and tour operators who have allowed the blogger to stay, eat, and participate for free.

Of course all these reviews come with a disclaimer: “Me getting free shit in no way affects my opinions.

Uh, yeah. Dear reader, I hope you just joined me in a giant eye-roll.

I don’t have a problem with anyone getting free stuff. I have a problem with people using the envy of their followers to gain access to travel that doesn’t even make the world a better place. More on that later.

Seeing as maybe a tiny percentage of readers will ever go to the blogger’s destination, it would be ridiculous to claim one is helping one’s readers. What’s really going on? The travel blogger is essentially paying the hotel/restaurant/tour operator in reader envy and SEO link juice.

The SEO link juice is fair. That’s just straight-up capitalism. But using one’s captive audience to travel in less-than-awesome ways which encourages readers to go out and travel is the same non-awesome way is straight-up disappointing.

Hoe top travel blog half the clothes' author Jema Patterson feels about travel bloggers who disrespect their captive audience to get free stuff.

“I also find it most upsetting to see disingenuous travel bloggers tricking hotels, restaurants, and tourism boards into believing they’ve got ‘audience engagement’ by comment swapping with a bunch of other travel bloggers.” photo: wikimedia commons

What do I mean by “not-awesome travel?”

You know that quote about travel being fatal to bigotry, prejudice, etc? The operative word is travel. Not vacation. The kind of travel that has the potential to change the world for the better involves lots of slow, thoughtful, careful interactions with people outside one’s own world. It can happen in your hometown just as easily as the Peruvian highlands or a Tuscan village.

Vacation – or “going on holiday” – isn’t connection-building travel. It’s getting messy drunk while inner-tubing down a river where locals have never heard of such a thing. It’s wearing a crop-top to religious temples because, “Um, it’s like wayyy too hot to wear a whole shirt.” It’s getting angry at the “asshole waiter” who didn’t know you failed to educate yourself about the local custom of delivering bread to every table and charging if you consume it. “Like, hello?! We obvi aren’t from here!”

Vacation is packing your days with sights, museums, restaurants, and activities and then getting bent out of shape when things don’t go your way.

For the record, I have been on vacation many times.

But I expect more from travel bloggers.

I expect that those who have the privilege of experiencing so much of the world wield their power responsibly. Any globetrotter can tell you staying 48 hours in one place barely leaves any time to actually listen and watch. By the time you check-in, get oriented, shower, eat, sleep, transit, snap Facebook-Instagram envy selfies, and walk around in herds ticking off all the guidebook “must dos,” your days are spent.

The only locals you hold conversations with are standing on the other end of a paycheck.

As someone who has done it, I feel qualified to declare that fast, self-absorbed travel is bad travel.

Top slow travel blog Half the Clothes warns that not all travel stands to make the world a better place. Much of it can arguably make it worse.

It is also difficult to acquire charitable views via travel if you schedule non-stop activities designed purely to entertain and please you,” Mr. Twain might have gone on to say. photo: azquotes

I witnessed more and more bad travel as I participated in blog “supposed to” activities more and more.

The giveaway I did was the gateway drug that got me comfortable with “successful blogging” tactics I’d shunned for years as inauthentic bullshit. I began tweeting on a schedule, strategically updating my facebook, regularly participating in social media shares where we all comment, like, tweet, pin, and stumble each other’s URLs so algorithms will be tricked into delivering us more followers whose envy is then traded for self-serving travel.

The more I did what I was “supposed” to do, the more stressed and miserable I became.

The tension between an awful to-do list and the massive internal resistance to actually doing it sucked my energy, attention, and focus.

At the same time my inbox was filling with admonishments to email readers weekly, make shit for them to buy, and then set up sales-funnel sequences that manipulate them into buying it.

The distaste for what I was doing seeped into my subconscious.

I mistook it for a lack of clarity.

I went on a search to find my new passion, since travel blogging was obviously no longer “it.”

Top travel blog Half the Clothes' author couldn't figure out why it seemed like she no longer liked travel blogging. Find out why she was wrong:

photo: pixabay

I went round and round in circles in my mind. I listened to webinars, masterclasses, and podcasts. I did worksheets and exercises and email courses. Finally, frustrated by lack of answer, I put my swirling thoughts in front a Facebook entrepreneur group.

In response, one woman posed the ten million dollar question.

As I clicked into the reply box to explain what I’d be doing if I “didn’t already have this awesome travel site, didn’t have commitments, didn’t already have an established life,” the answer slipping from my subconscious hit me like a ton of bricks.

The words coming out of my fingers were about being off-the-grid somewhere; on a sailboat, on a farm in some mountain valley, hiking on a trail in New Zealand, teaching English in South America.

Those things are a far cry from “I’d keep doing what I’m doing right now.

My locations are fixed for the next few months, so sailing, farming, New Zealand, and South America will have to wait. But the off-the-grid part I can do. I will do. It’s like sober October, only instead of booze I’m giving up internet dopamine that ultimately undermines happiness.

Here’s what it takes to shutdown the internet part of your life.

If you need me, call me on my Nokia.

I’ll catch y’all in November. 1or Tucson, Seattle, and the San Juan Islands if you’ll be there IRL in October!

Find out why the author of top travel blog Half the Clothes is quitting the internet

photo: pixabay

p.s. It feels necessary to remind my travel blogging peers who may rush to the defense of envy-funded travel that this is just a subjective little ditty about how one silly woman experiences the world. While it may feel like this missive basically says ‘Dear everyone, it is an objective fact that all travel bloggers are sell-outs who disrespect their followers for their own personal gain,’ it does not actually say that. These are just my Luddite opinions and thoughts about what I see going down in the world. Happy travels! ♣


1 or Tucson, Seattle, and the San Juan Islands if you’ll be there IRL in October!


  • January 2, 2018 at 7:59 pm

    I think 600 dollars for blogging it is reasonable if you don´t dedicate to many hours a day. You are very bright and you can do but it. The secret probably would be to do it without feeling onself slaved from it.I personaly find it hard.The creativty ist fun and and exciting but for me for example it would be hard to make a livig based on it. My mind,although it runs like a rabbit ,is not always do in it in the right direction , sometimes more like a Hamster, very apropiate for some jobs , i guess.
    What cities from Germany do you know?

    • January 2, 2018 at 8:29 pm

      Amen – have to be very careful about the loss of autonomy (feeling enslaved). I’ve been to Stuttgart and many places around, Frankfurt and many places around, Koln, and many places on the hitchhike from Prague to… Stuttgart, probably?

      • January 3, 2018 at 11:09 pm

        How many cars did you have to wait until someone took you, one car? two? i don´t belive you had to wait to the third car!!!3
        in my case i would´ve have to overnight in the Highway. Sure!……..Probably-equals-maybe….

      • January 4, 2018 at 7:59 pm

        Miguel de Unamuno. One of the best writers and thinkers that Spainhast given said something indentical to que Mark Tawins quote.”The Nationalism is an illness that it cures by travelling”

  • December 21, 2017 at 6:54 am

    Hells yeah, Jema. I’m about to embark on a long-term, indefinite travel situation and of course am slightly overwhelmed with the pressure of our “Just for friends and fam to know we’re alive” social channels to become “oMG YOU GUYS CAN BE TRAVEL STAAARS but here’s all the BS it takes to get there” level. It’s refreshing AF to find even one singular, honest travel voice to reinforce the little voice in my head reading all of these travel blogs and thinking there’s a low-boiling but distinct stench of bull underneath all of this glam. Thank you for reminding us what’s important.

    • December 26, 2017 at 5:05 am

      You’re most welcome. I’m excited to follow your journeys! You don’t have to follow a business model to live a fulfilling life, hey. Happy travels!

  • October 4, 2016 at 2:06 pm

    What an awesome post Jema. Does being off the internet include being off Skype? I assume it does. So I dearly look forward to discussing this post with you in more detail in November. Hope your month off the grid is awesome, and congrats on achieving what I didn’t think was possible – becoming even more of a luddite than you already were 😉


  • October 2, 2016 at 9:05 pm

    100% agree !

    The $10,000,000 question is essential… and if you aren’t living to your highest and best potential, than you are simply wasting time. Super excited to hear about what you’ve discovered when you get back from your hiatus.

    • November 7, 2016 at 2:37 am

      Back and almost done with a follow-up post. Email is another story. Chipping away, but on a restricted diet. Don’t want to lose all the gains of a month away!

  • September 30, 2016 at 11:49 pm

    Very Cool Jema! Have a great sober time however you spend it. I adore your writing and your travel blog is one of the very best but it’s way more important for you to lead the life you need to. Too bad so many blogs are $$$ and getting the writer freebies oriented. I agree with your views 100%. BTW I was the person who asked how to take care of the ticket onward problem which you answered. Thanks!

    • October 1, 2016 at 3:31 am

      It’s a relief to know the person who was looking for the answer got it. Cheers for that. Thanks for not hating me for dropping out, Wyling! Happy October to you, friend.

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